About Avery Layne

An enthusiasm for fashion that emerged at a very young age, flourishes today with the ingenuity and talent of designer Rosemary Jordan. Years of hard work, schooling, and industry experience have led to the launch of her private label, Avery Layne. With the support of her husband and two daughters, Rosemary emerged onto the Chicago fashion scene in 2009 with a distinctive line of high-end women's apparel, manufactured and produced entirely in the USA.

The hallmark of Avery Layne is its dedication to the harmony of style and comfort. Rosemary focuses on creating looks that are stylish, smart, and allow for movement and flexibility. The line is inspired by the intrinsic need for wearable fashion that meet the needs of the modern woman. Comfort is at the forefront of every design decision; meticulous fabric selection achieves the tailored look without the tailored feel. The flattering powers of stretch fabrics allow for the unrestricted movement and flow of the garments while tastefully accentuating the feminine form. The result is a line of sophisticated pieces that transition effortlessly, from day to evening, without sacrificing an ounce of style.

The design elements utilized in each collection are the result of a merge in classic and contemporary ideology. With each new season this juxtaposition of old and new introduces casually refined silhouettes with a modern twist; garments that possess a lasting relevance. Infused with creativity, the label speaks to style and comfort with a sophisticated edge.

Welcome to Avery Layne.
Browse the collections.